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How to Write Letters of Recommendation

A course for high school counselors & teachers

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Write letters of recommendation that make a difference.


Counselors and teachers spend hours writing letters of recommendation to support their students who are applying to college, and most do it with no guidance and no feedback. Do you wonder if you’re sharing the right information? Do you struggle to write letters for some of your students who haven’t stood out like those at the top of the class? Do you ever worry that your letters might not be making the admissions difference you hope they’ll make?

If so, I’ve built this How to Write Letters of Recommendation course just for you. Learn how to write letters of rec that make an admissions impact, how to help the “A” students, “C” students, and everyone in between, and how to do it all in less time than you’re spending today. It’s fast, it’s focused, and it will help you to help your students get where they want to go.

The few counselors and teachers who know this information had to learn it the hard way, through years of conferences, conversations with admissions officers, and trial and error. You can learn it much faster. You have this course.


Here’s what you’ll learn:

  • How to include the most important information that every counselor letter should have
  • How to share the unique perspective that colleges want from teachers
  • How to avoid the most common mistakes that well-intentioned rec-writers make
  • How to use effective recommendation approaches for counselors with large caseloads
  • What is the best information to share for counselors with time to write more detailed letters
  • How to write letters for those students who just haven’t stood out
  • How to structure your letter to make it more readable and more memorable
  • Which simple techniques will make for better revising and editing
  • When to decline to write a letter, and how to still help that student


Who will benefit most?
Any counselor or teacher who believes in their students and wants to do the best job they can writing letters of rec to support them will benefit from this course. No matter where you work or what student population you serve, colleges are reading these letters that you write. I’ll show you how to give those readers what they’re looking for.


Your Instructor


Kevin McMullin
Kevin McMullin

Kevin McMullin is the founder and President of Collegewise, the nation's largest college counseling company. Since 1999, Collegewise has helped over 8,000 students across the country to find, apply to, and attend over 800 different colleges. He is also the author of If the U Fits: Expert Advice on Finding the Right College and Getting Accepted, and he writes the daily Collegewise blog. A popular public speaker, Kevin has given over 500 presentations at high schools and conferences to discuss smarter, saner college admissions planning. He is a 1994 graduate of the University of California-Irvine with majors in English and history (where he also answered the question, “What are you going to do with those majors?” approximately 783 times), and he earned his college admissions counseling certification from UCLA.


Class Curriculum


  Introduction
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  Four Infallible Letter of Rec Rules
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  Revising and Editing
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  The Recommender Evaluation Form
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  Receive a Certificate of Completion
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Frequently Asked Questions


On what devices can I view the course?
Desktops, laptops, smartphones, iPads—any device that will allow you to watch videos on the web and download files.
How long will it take to complete?
It’s two hours worth of videos, but you may not need to watch all of them, since there are sections specifically for counselors and for teachers. Between viewing the videos and reviewing the materials, you’ll probably spend about 1-3 hours, spread out however you’d like.
When does the course start and finish?
This is a completely self-paced online course. You decide when you start, how fast you progress, and when you finish.
Do you offer Continuing Education Units (CEUs)?
No (we looked into this, and it turns out that getting certified is both onerous and expensive). But we’re happy to send you a Certificate of Completion to submit to your supervisor or school.
What if I am unhappy with the course?
This is an easy one. If you’re unhappy for any reason, send me (Kevin—I’m the instructor) an email at kevinm@collegewise.com and tell me why you’re unhappy. I’ll either fix it, if I can, or refund your money—your choice.
Can my school send you a purchase order so they can pay my tuition?
Yes. Please email our CFO, Joel Block, at joelb@collegewise.com and he will tell you how to enroll yourself in the course while billing your school.

I know you’re busy. I know you don’t need one more thing to do. But why spend more time struggling, writing, and wondering if your letters are actually making a difference? Take this course, and I promise that you’ll write better letters, you’ll spend less time doing it, and you’ll never have to wonder again if your letters are helping your students.

Get started now!